This is a display from Bloomingdale's. The text works well with this display because it isn't blending in and after reading it and looking at the mannequins, it gets your mind thinking. I automatically want to look at what each mannequin, and see what each is wearing and wonder what I am going to wear the next time i go out. With three simple words it draws your attention and lures you into their products. KS
This is a display from Macy's. It is very easy to see what is being promoted here.. SALE! The coloring of the words is effective because it stops you in your tracks because of how bright it is. I think using this word once and in very large text is effective enough and use instantly understand what is going on in this store. KS
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