SCAle....

Scale is played with here by sculpture Ron Mueck. He has played with size and made a human figure extremely larger then the normal physical size. This plays with your mind giving you perspective, and gives you an overwhelming feeling of being small. K.S

http://annachambersblog.blogspot.ca/2012/11/daisy-time.html
This is a perfume ad from Marc Jacobs. This designer often plays with scale making the product he is promoting large than life. This is extremely effective with his ads or displays because you are drawn in because of the unnatural physical size of the object and when looking at it; there is no confusion on what they are promoting. K.S