The butterflies scattered all across the walls show repetition in going all the way through the store. It also has a size difference for each of the butterflies scattered across the room. It makes you want to go down the hall to see what else is there to look at.
The repetition here again is the butterflies floating out like music.
Some other principles that are show cased within this display are size of the butterflies and color/value of only black and white with little tints of lighting in certain areas.
J.B
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