Discover the world of Visual Merchandising with the Fashion Design and Marketing students at Lethbridge College
Monday, 28 October 2013
Lighting & Text
I found the lighting in this display for Jimmy Choo to be effective because it brings attention to the shoes. They were going for a circus theme with the display, which I think was executed well because the type of lights they used are ones commonly found at a circus. Michelle S.
http://retaildesignblog.net/2013/08/27/dlt-circus-magic-fashion-windows-2013-summer-st-petersburg/
This is a display for Botanika, which is an eco-conscious clothing line that dyes their clothes using botanical colours. The text in this window is effective because many consumers are becoming more aware of fashion and the effects some of the processes have on the environment. I think this would draw in many people who are already eco-conscious, as well as others who have been considering it. Michelle S.
http://tokyofashion.com/botanika-by-taishi-nobukuni-at-loveless/
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