Color Contrast.

                  In this display, if it weren't for the color contrast it would be almost impossible to differentiate the model from the backgrounds in the display.
                                               T-B. G.

Contrasting colors.


 Even though there is a focal point, the color gradient keeps your eye busy and going over the whole picture and not just the focal point.
                                                     T-B. G.

Effective lighting.

           I like how the lights are the focal point, it brings the message to direct attention.
                                   T-B. G.

Effectived Text.,

     Although the letters don't make any clear and distinct words, I believe this window displays effective text in a sense that it perfectly displays what the object in question, in this case a typewriter is made to do. T-B. G.

Effective Lighting

This lighting is very effective with its use of lighting for the focal point. Different levels of lighting are used to draw your eye to the centre object. 

Lighting & Text

I found the lighting in this display for Jimmy Choo to be effective because it brings attention to the shoes. They were going for a circus theme with the display, which I think was executed well because the type of lights they used are ones commonly found at a circus. Michelle S.
http://retaildesignblog.net/2013/08/27/dlt-circus-magic-fashion-windows-2013-summer-st-petersburg/


This is a display for Botanika, which is an eco-conscious clothing line that dyes their clothes using botanical colours. The text in this window is effective because many consumers are becoming more aware of fashion and the effects some of the processes have on the environment. I think this would draw in many people who are already eco-conscious, as well as others who have been considering it. Michelle S.
http://tokyofashion.com/botanika-by-taishi-nobukuni-at-loveless/

Text

http://www.bryanboy.com/bryanboy_le_superstar_fab/2009/07/bryanboy-loves-holt-renfrew.html

I think this shows effective text because of its size and the composition of the letters and words used. SZ

Lighting



http://internationalvisual.wordpress.com/tag/window-displays/

I thought this was interesting lighting because it really shows the contrast of the dresses as well as the mannequins. SZ

text

http://thebwd.com/replay-now-showing-sale-window-display-2012/

This is an affective use of text. it actually looks like it is outside on a street. Mikayla Olson

Lighting

http://malibulovesheartshapedglasses.blogspot.ca/2010/12/harrods-christmas-windows-display.html

The lighting in this window does show the true colours of the clothing but gives the hole window display a fantasy feel. 

Mikayla Olson

http://www.butterflycreations.com/tiffany/tiffany_window_4.html

http://insideofknoxville.com/2012/07/smarttrips-window-display-contest-underway/
Louise Doupe

Interesting lighting And Effective Text

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This lighting technique really intrigued me. I like how there are the strands of lights behind the dress and directly above it. It makes it so you can't not stop and take notice. LB


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I really liked this display and thought the text was really effective. With the white backdrop and the red merchandise, the red text on the window really stands out but it blends really well with the display as a whole. LB

 

 

 

 

 

 

 

TEXT

 This is a display from Bloomingdale's. The text works well with this display because it isn't blending in and after reading it and looking at the mannequins, it gets your mind thinking. I automatically want to look at what each mannequin, and see what each is wearing and wonder what I am going to wear the next time i go out. With three simple words it draws your attention and lures you into their products. KS

This is a display from Macy's. It is very easy to see what is being promoted here.. SALE! The coloring of the words is effective because it stops you in your tracks because of how bright it is. I think using this word once and in very large text is effective enough and use instantly understand what is going on in this store. KS

Lights!!!

 This is a Louis Vuitton window display in NY around Christmas time. I believe lights are often used during this season as an effective display tool because they automatically lighten the display and give you a cheerful feeling. This reminds me of a carnival and gives me a very happy feeling because of the mixture of color. I wish they would have promoted the products better, the lights take over the product in the display case and I am easily distracted by everything else going on in this display. This can show how well lights can set a mood but too many can take away from the product being promoted. KS

This is a display by Givenchy. I like the color being used and how the lights are in every angle of the display. This in contrast with the black outfit being worn by the mannequin really sets a mood. I also like how they added the brand name, instead of putting it on the window they have used the same color of lights and hung it beside the mannequin which naturally draws your eye over after looking at the focus point. KS

Interesting Lighting

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I thought this was an interesting take on lighting because the lighting is being expose on the side instead of the usually typical up above shining down within a display.

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I really loved the lighting in here because I thought the lighting was glowing and neat along with having Christmas lighting outside of the display. The inside reminded me of a snow globe feel in a way.

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I thought this was super interesting for lightning, because it is something I haven't seen before and very unique / different way of interpreting light. 

J.B

Effective Text

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I thought this display was a good interpretation of using text in a display in an effective way.

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I thought this display of text was effective in the fact that it wasn't covering any of the details below for mannequins.

J.B

Visual merchandise software

Displayer (http://iwd-newyork.com/product/displayer) was a really great program I found. It allows you to build your retail space with simple drag and drop actions for accessories, fixtures and products, it lets you send your finished designs to multiple contacts at once and a couple of features I found really interesting is it lets you track individual product performance and calculates your stock capacity. LB


The 3 Apps I found and tried for visual merchandising software were Home Design, 3D Designer and RoomPlanner. The one I liked the most was 3D Designer. It was really easy and user friendly.

This room I did on 3D Designer. LB

Merchandising software.

I found this other merchandising software called Sketch up. It is pretty user friendly, just takes practice to use. sketchup.com Here was my first attempt at it... KS

Visual Merchandising Software

Visual Retailing 

ShapeShop
I like this program because it can go mobile and you can see what other stored are up to visually on their sales floor. You are able to give immediate feedback along with rate the stores effort and effect on how they did. Staff can easily upload photos, see planograms and instructions may also be included. Each store can view each others photos and provide feedback for inspiration. This program is very easy to use by drag and drop

MockShop
Is also another program within the software and it allows you to make 3-D stores of any size and dragging and dropping in fixtures, garments and graphics. (planograms)

Sampleroom
This is a third component within the software you can use, which allows you to visually build compelling ranges with the tools. You can see all your products, group them or filter them to what you need.

J.B

retail software.

http://www.netsuite.com/portal/industries/retail/main.shtml and http://retailbycrs.com are two retail software programs i found. M.Olson

Merchandising software- Retail Pro

These are two URLs both focused on the software Retail Pro. After researching this software, it has stood out as one of the ideal programs to have for retail. It has received great reviews and is able to help in several areas of a retail company (accounting, inventory, merchandising). KS
http://www.softwareadvice.com/retail/retail-pro-profile/?layout=var_
http://onestepretail.com/

Red- Positive

This is a window display by Louis Vuitton. This company has often used white strips and matched it up with a different color because it instantly gives the window display a friendly feel. They have effectively made this a positive view by using these specific colors together and from the objects used in the display. These air balloons give it an up lifting feel and giving the product they are advertising seem above everything, as if this is the top/ best product you will find. KS

This is a Nike window display. Nike has made a very creative display using red lines as if they are large laces and intertwined them with each other to form the words Lace Up, immediately giving you an idea of what the display is advertising without any product there to show you. This company as well paired Red up with White because of it automatically giving he display a positive feel. Imagine changing the color white to black or blue would quickly change the feel to edgy or dark. KS

Green- Positive

This is a Louis Vuitton window display. I think this display gives a positive message using the tone green. This company effectively gave this by using a bright color, this automatically lightens the display giving it a more fun atmosphere. KS

This is a Hermes window display. They have effectively used the color green in a positive way by using nature and giving it a most earthly atmosphere. Although it is a dark shade of green it still looks welcoming. Using the flamingo as the chosen animal for this display is also adding to the positiveness, this animal is very harmless and changing its color to green invites you in to look at the display because of the unnaturalness of this. KS

Green with Excitement?

Versace Spring 2012 window display.

Green is used in this display to create positive vibes for the customer. The lighter tint allows for a uplifting feeling of spring and new life; promoting renewal of the seasons and the need to shop for new things.
Any other colour in this display may cause the wrong idea to come forward, for example if the shapes were red, the window would suddenly become loud and aggressive rather than soft and inviting.

-Taylor

http://beautifulwindowdisplays.blogspot.ca/2012/05/versace-window-displays.html

'Serious' Blues

Christmas window display at Harrods in Knightsbridge, England.

Pictured is an example of using the colour blue to create a more serious vibe in a window display.

The idea here is a winter scene, filled with sparkling gems and a blue glow. Usage of any other colour just wouldn't give us that same chill as we are getting from this. The colour gives us a feeling of a cold, winter fantasy playing out behind the glass while still advertising the clothing being sold inside the store.  

- Taylor

http://www.dailymail.co.uk/femail/article-2057588/Countdown-Christmas-Harrods-unveil-glittering-crystal-window-display-including-230k-Ralph--Russo-dress.html

Thoery of Intensity

http://blog.bergdorfgoodman.com/windows/fashion-week

This represents theory of intensity because of the size of the object in the back. The idea behind the window was for the backdrop to look a bit eerie and alien-like, and the bold colours used do also add more intensity and an even bigger pop of colour aside from the garments on display. Michelle S.



http://www.fashionwindows.net/2010/12/store-windows-in-paris-roberto-cavalli-at-printemps/#jp-carousel-74496

I liked this window because the rich colours and set up in general make for a dramatic and intense scene. It's typical to have mannequins standing upright to show off the clothes, but I found this to be just as effective. Having the mannequin laid out across the chair so dramtically makes people passing by wonder about the story behind the display. Michelle S.

Achromatic - with one colour

This type of principle has a black and/or white colour scheme with just on colour. This Louis Vuitton window is extremely eye catching and appealing because of the vibrant red colour.

http://www.luxurydaily.com/storied-window-displays-most-effective-for-luxury-foot-traffic/

Adam R. Saley

Green - "Serious" Theme

Front and back of the NBC store windows in New York. Spreading a serious message about protecting our environment by using the 3 R's, Reduce, Reuse, and Recycle. Great way to spread an important message in a beautiful/stunning manner.


http://www.greenisuniversal.com/category/blog/green-highlights/
Adam R. Saley

Complimentary Colours

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I really liked this display with the light, pale purple and the bright yellow, I beleive they compliment each other very well. The display as a whole gives me a feeling of calmness but with a hint of playfulness.

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I really love how they used bright vived blues and reds. My eye keeps bouncing back and forth between the two colors which leaves me feeling intrigued and excited. Leanna Bultsma

Achromatic

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This window display shows cases the black, white and grey within the display. 

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This display presents the achromatic very well for it's term. I feel this better describes achromatic more than the first photo above, because it flows more evenly and nicely. 

J.B

Monochromatic colour scheme

http://hueamour.com/2010/04/11/marvelous-monochromatic-rooms/Heavy use of shades and tones of red make this a monochromatic room. Mikayla Olson

Analogous colour scheme

http://www.shamoa.com/vb/showthread.php?t=76155The three main colours sit beside each other on the colour wheel so make a clear Analogous scheme. Mikayla Olson

Blue. As a positive.

The use of blues, and corresponding tints and shades can help neutralize and soften a visual image. As seen in the photo above, the two figures make for a very bold focal point. With the use of blues on either side it brings the photo to a visually balanced and pleasing level, without taking away from the intended focal point.

 

Often the color blue portrays a sense of large or deep spaces, much due to its association with deep vast seas and oceans as well as wide open skies.  making it a choice background selection when trying to create a vast or depth perspective when only given a small space to work with.  As seen in the photo above.

Red. As a negative.

Red can easily be construed as a negative depending on visual influence. As seen in this photo, red is assimilated with fire, which can easily evoke fear and a sense of panic.

 

As seen in this photo red represents blood. Which is also associated with life and death, and in itself has a natural tendency to make a person feel physically vulnerable. To an individual who suffers from haemophobia, a display or photo such as this one, could create an even greater detriment to the viewer.

Display Window in Cafeteria

Here is an example of one of the displays in the cafeteria last year. The theme was Christmas in New York! Which design principles do you see? Do you think this display was sucessful? Does it give you ideas? Post your comments below!

Texture

Examples of Texture

this picture has texture because you can see the different depths of the cracks.
 http://www.123rf.com/photo_11890288_detailed-black-and-white-texture-broke-dry-soil-pattern.html

this is an example of texture, you can see the different widths of the cracks.
http://wallpicshd.com/picture-texture-tree-wallpaper-hd.html
Louise Doupe