Color Contrast.

                  In this display, if it weren't for the color contrast it would be almost impossible to differentiate the model from the backgrounds in the display.
                                               T-B. G.

Contrasting colors.


 Even though there is a focal point, the color gradient keeps your eye busy and going over the whole picture and not just the focal point.
                                                     T-B. G.

Effective lighting.

           I like how the lights are the focal point, it brings the message to direct attention.
                                   T-B. G.

Effectived Text.,

     Although the letters don't make any clear and distinct words, I believe this window displays effective text in a sense that it perfectly displays what the object in question, in this case a typewriter is made to do. T-B. G.

Effective Lighting

This lighting is very effective with its use of lighting for the focal point. Different levels of lighting are used to draw your eye to the centre object. 

Lighting & Text

I found the lighting in this display for Jimmy Choo to be effective because it brings attention to the shoes. They were going for a circus theme with the display, which I think was executed well because the type of lights they used are ones commonly found at a circus. Michelle S.
http://retaildesignblog.net/2013/08/27/dlt-circus-magic-fashion-windows-2013-summer-st-petersburg/


This is a display for Botanika, which is an eco-conscious clothing line that dyes their clothes using botanical colours. The text in this window is effective because many consumers are becoming more aware of fashion and the effects some of the processes have on the environment. I think this would draw in many people who are already eco-conscious, as well as others who have been considering it. Michelle S.
http://tokyofashion.com/botanika-by-taishi-nobukuni-at-loveless/

Text

http://www.bryanboy.com/bryanboy_le_superstar_fab/2009/07/bryanboy-loves-holt-renfrew.html

I think this shows effective text because of its size and the composition of the letters and words used. SZ