Discover the world of Visual Merchandising with the Fashion Design and Marketing students at Lethbridge College
Thursday, 17 October 2013
retail software.
http://www.netsuite.com/portal/industries/retail/main.shtml and http://retailbycrs.com are two retail software programs i found. M.Olson
Merchandising software- Retail Pro
These are two URLs both focused on the software Retail Pro. After researching this software, it has stood out as one of the ideal programs to have for retail. It has received great reviews and is able to help in several areas of a retail company (accounting, inventory, merchandising). KS
http://www.softwareadvice.com/retail/retail-pro-profile/?layout=var_
http://onestepretail.com/
http://www.softwareadvice.com/retail/retail-pro-profile/?layout=var_
http://onestepretail.com/
Red- Positive
This is a window display by Louis Vuitton. This company has often used white strips and matched it up with a different color because it instantly gives the window display a friendly feel. They have effectively made this a positive view by using these specific colors together and from the objects used in the display. These air balloons give it an up lifting feel and giving the product they are advertising seem above everything, as if this is the top/ best product you will find. KS
This is a Nike window display. Nike has made a very creative display using red lines as if they are large laces and intertwined them with each other to form the words Lace Up, immediately giving you an idea of what the display is advertising without any product there to show you. This company as well paired Red up with White because of it automatically giving he display a positive feel. Imagine changing the color white to black or blue would quickly change the feel to edgy or dark. KS
Green- Positive
This is a Louis Vuitton window display. I think this display gives a positive message using the tone green. This company effectively gave this by using a bright color, this automatically lightens the display giving it a more fun atmosphere. KS
This is a Hermes window display. They have effectively used the color green in a positive way by using nature and giving it a most earthly atmosphere. Although it is a dark shade of green it still looks welcoming. Using the flamingo as the chosen animal for this display is also adding to the positiveness, this animal is very harmless and changing its color to green invites you in to look at the display because of the unnaturalness of this. KS
Green with Excitement?
| Versace Spring 2012 window display. |
Green is used in this display to create positive vibes for the customer. The lighter tint allows for a uplifting feeling of spring and new life; promoting renewal of the seasons and the need to shop for new things.
Any other colour in this display may cause the wrong idea to come forward, for example if the shapes were red, the window would suddenly become loud and aggressive rather than soft and inviting.
-Taylor
http://beautifulwindowdisplays.blogspot.ca/2012/05/versace-window-displays.html
'Serious' Blues
![]() |
| Christmas window display at Harrods in Knightsbridge, England. |
Pictured is an example of using the colour blue to create a more serious vibe in a window display.
The idea here is a winter scene, filled with sparkling gems and a blue glow. Usage of any other colour just wouldn't give us that same chill as we are getting from this. The colour gives us a feeling of a cold, winter fantasy playing out behind the glass while still advertising the clothing being sold inside the store.
Thoery of Intensity
http://blog.bergdorfgoodman.com/windows/fashion-week
This represents theory of intensity because of the size of the object in the back. The idea behind the window was for the backdrop to look a bit eerie and alien-like, and the bold colours used do also add more intensity and an even bigger pop of colour aside from the garments on display. Michelle S.
http://www.fashionwindows.net/2010/12/store-windows-in-paris-roberto-cavalli-at-printemps/#jp-carousel-74496
I liked this window because the rich colours and set up in general make for a dramatic and intense scene. It's typical to have mannequins standing upright to show off the clothes, but I found this to be just as effective. Having the mannequin laid out across the chair so dramtically makes people passing by wonder about the story behind the display. Michelle S.
Subscribe to:
Posts (Atom)




